© 2024 JTG-AI ARTIFICIAL INTELLIGENCE STUDIO

01CASE STUDY

Trachemy:
Founder Matching

Redefining co-founder discovery through structured elevator pitches. In just the first month — 1M+ impressions, 30K landing page visits, and 250 registered users validated market demand.

The Pitch Architecture

A systematic flow designed to convert passive readers into active network participants.

01
One-Liner
02
Hook
03
Value
04
Evidence
05
USP
06
Key Q's
CTA
Ask to Join
Feedback
Repost

Unlike traditional platforms based on passive profile lists, Trachemy's structure transforms ideas into a market validation funnel. The step-by-step format builds context and anticipation, while the final-stage CTA converts passive visitors into active participants, triggering a viral network effect across social platforms.

Timeline8 Weeks
SectorMarketplace SaaS
RoleZero-to-One
Landing Page Visits30K Visits
// THE FRICTION

The Dilemma Between Trust and Complementarity.

Finding a partner among trusted acquaintances is excellent for establishing quick rapport, but discovering someone within a close-knit circle who possesses complementary skills, a shared vision, and startup readiness is nearly impossible.

Conversely, while online platforms offer countless profiles with complementary skills, committing to a multi-year entrepreneurial journey with a stranger you've never collaborated with is a daunting risk that most are hesitant to take.

// STRATEGIC PIVOT

Idea-First Matching

01

The Pitch Generator

The structured elevator pitch deck sits at the heart of every match. Founders clarify and articulate their business idea by building it, while prospective co-founders read the thinking behind it — assessing real compatibility before a single conversation. Not just profile matching, but trust-first partnership design.

02

GTM via Social Hooks

Once a founder completes their pitch deck, it becomes a shareable URL — ready to distribute across LinkedIn, Facebook Messenger, and other social platforms. To increase distribution further, we integrated an LLM that auto-generates a post-ready summary from the pitch content. This boosted share rates by 15%.

03

Pre-Seed Program Matching

Founders stay more engaged when working toward a shared deadline. By surfacing active pre-seed programs directly within the platform, users could find a co-founder and apply together — turning browsing intent into committed action. This feature drove a 10% increase in active users.

// THE RESULT

Achieved in just one month post-launch

One Month.
Real Demand Proven.

1M+Total Market Impressions
250+Signed-Up Users
35+Projects Created

"Trachemy proved a deep hunger for structured co-founder discovery. With 250 users and 35 projects in the first month alone, it demonstrated the power of no-code to build complex marketplace logic — and that distribution hooks built into the product architecture make all the difference."